The Problem: The lack of people participating or showing interest in the Kraft Hocmeyville competitions.

 

The Challenge: Bring out passion for Hockey and team pride for the communities taking part.

 

The Solution: We decided to use a group of people for our campaign. They may be the sweetest people alive, but once they're on the Hockey rink watching their kids play, it's like you've never known them before. Who exactly are we talking about? Hockey moms of course! They get so into the game, they go insane. We wanted to hype our audience up by inspiring them with the passion that Hockey moms have during Hockey games.

 

It's in all of us!

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Copywriter: Esther Olamide

Art director: Paige Cook

Strategist: Titiksha